The Draft Destination Management Plan (DMP) proposes a framework for how government, businesses and industry partners can work together to improve visitor experiences and grow tourism across the Parramatta area.
It sets the foundations for the next phase of the City’s growth. Over the next three to five years we will be challenged to manage the needs, wants and aspirations of visitors to our city centre and neighbourhoods, both of which are experiencing significant development. The Draft DMP advocates and champions the establishment of world-class visitor experiences and products at our heritage sites and green spaces, along with our unique food offering.
In March 2019, Council invited the community to provide feedback on the Draft Plan and to let us know if we missed anything. Thank you to everyone who contributed - we are currently reviewing your submissions and will keep you updated on this page as the project progresses.
Research about global tourism and trends in visitor experience formed the foundation for a series of roundtable conversations with government and industry stakeholders.
Do you know about the global trends that are changing the way visitors experience the world? Some of them include:
The Draft DMP outlines five objectives to improve visitor experiences and grow tourism in Parramatta.
To achieve these objectives, three focus areas have been identified (Destination Experiences, Industry Development, and Destination Positioning and Promotion). Strategic directions have been set out for each focus area. These are broken down into a series of actions to be implemented across three years from 2019-2022. Actions will be shared by Council, business and industry partners and government agencies who will work together to meet the overarching objective of making Parramatta a unique destination that travellers want to visit.
Last updated 2/4/2019
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