The Draft Destination Management Plan (DMP) proposes a framework for how government, businesses and industry partners can work together to improve visitor experiences and grow tourism across the Parramatta area.
It sets the foundations for the next phase of the City’s growth. Over the next three to five years we will be challenged to manage the needs, wants and aspirations of visitors to our city centre and neighbourhoods, both of which are experiencing significant development. The Draft DMP advocates and champions the establishment of world-class visitor experiences and products at our heritage sites and green spaces, along with our unique food offering.
In March 2019, Council invited the community to provide feedback on the Draft Plan and to let us know if we missed anything. Thank you to everyone who shared their thoughts. You told us it was important to balance opportunities for growth and development with the needs of residents and workers, and to preserve our beautiful heritage sites. Improving accessibility and transport connectivity across the City was also identified by you as a key concern.
Click below to find out what else we heard:
Council is committed to making sure everyone can access the information they need in a format that is right for them. Translated community summaries of the Draft DMP (in Arabic, Hindi, Korean and Simplified Chinese) are available in the Resources section on the right. If you would like information supplied in another language or format, please call (02) 9806 5050 or contact the project team at email@example.com.
Research about global tourism and trends in visitor experience formed the foundation for a series of roundtable conversations with government and industry stakeholders.
Do you know about the global trends that are changing the way visitors experience the world? Some of them include:
The Draft DMP outlines five objectives to improve visitor experiences and grow tourism in Parramatta.
To achieve these objectives, three focus areas have been identified (Destination Experiences, Industry Development, and Destination Positioning and Promotion). Strategic directions have been set out for each focus area. These are broken down into a series of actions to be implemented across three years from 2019-2022. Actions will be shared by Council, business and industry partners and government agencies who will work together to meet the overarching objective of making Parramatta a unique destination that travellers want to visit.
Last updated 9 July 2019
Formal feedback period opens
Formal feedback period closes
Consideration of feedback
Report and final DMP provided to Council for endorsement
Formation of organisational-wide working group to oversee implementation of the DMP
Formal implementation of the DMP
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